OMICRON is a global company manufacturing innovative test equipment for electrical power systems. Our Australian office, located in Mill park, supports OMICRON customers in the Pacific region with sales, service, training and technical support. Our team enjoys working in an environment of high personal responsibility – everyone has a crucial role in our joint success.
We are seeking an energetic and versatile Marketing Specialist to join our growing team for OMICRON in the Pacific region. This role is ideal for a junior–mid-level marketer with at least three years of B2B or technology marketing experience who is eager to broaden their skills across digital marketing, events coordination, content development, and campaign execution, within a globally collaborative company.
In this role, you will support our marketing activities end-to-end - from planning and delivering digital campaigns, to coordinating industry events, supporting Go-To-Market initiatives with the Sales team, and assisting with marketing analytics and reporting. You’ll have the opportunity to take ownership of projects, contribute new ideas, and progressively expand your scope in a supportive, dynamic environment.
Your Primary Responsibilities
Digital Marketing & Campaign Support
Planning and assisting with development, execution and monitoring of email, digital, social media, and content marketing campaigns and conducting market research
Scoping, planning, development, promotion and coordination of marketing campaigns and product launches and designing the customer journey
Coordinate campaign assets including copy, creative, landing pages, and tracking links with the Central Marketing team.
Monitor performance analytics and assist with reporting, optimisation, and insights.
Support SEO and content marketing initiatives, including keyword research, basic optimisation, and content updates.
Events & Sponsorship Coordination
Assist in planning and delivering industry events, conferences, webinars, and training workshops.
Lead on and deliver digital & in-person event logistics including scheduling, promotions, speaker engagement, event programs/design, managing event mailing lists and digital event surveys
Coordinate logistics such as venues, demonstration equipment, suppliers, registration systems, and promotional materials.
Communicate with sponsors, partners, and attendees to ensure smooth event execution.
Support onsite event operations (where applicable), including setup, registration, and post‑event follow-up.
Content & Communications
Draft and edit marketing materials such as social posts, event copy, eDMs, customer newsletters, website updates, and sales enablement content.
Assist with the creation of presentations, flyers, case studies, and promotional collateral.
Provide administrative support in general marketing communication activities such as media relations and mailings
Maintain brand consistency across all customer touchpoints.
Marketing Operations
Update and maintain leads in CRM records, campaign lists, tagging, and segmentation.
Work closely with our sales, customer support and technical support teams as well as other international marketing communication teams overseas
Coordinate with corporate internal teams and external suppliers (merchandise suppliers, printers, agencies).
Assist with budget tracking, procurement, and asset management.
Contribute to continuous improvement of processes, templates, and reporting.
Your Profile
Minimum 3 years’ experience in B2B marketing, ideally within the technology, SaaS, energy and utilities, telecommunications, or professional services sectors.
A Bachelor’s degree in Marketing, Communications, Advertising, or related field
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Hands-on experience with:
Social media management (LinkedIn required).
Email marketing platforms (e.g., Mailchimp, Stripo, Dynamics, HubSpot, Marketo, Campaign Monitor).
CRM systems (e.g., Salesforce, HubSpot, Dynamics).
Strong copywriting and communication skills with high attention to detail.
Competence in Microsoft Office (Word, Excel, PowerPoint) and/or Google Workspace.
Proven ability to manage multiple projects and deadlines.
Experience supporting event execution (virtual or in‑person).
Comfortable analysing data and using insights to improve marketing performance.
Desired Skills & Experience
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Experience with:
Marketing automation tools (Marketo, Pardot, HubSpot, Salesforce Marketing Cloud).
Digital advertising platforms (LinkedIn Campaign Manager, Google Ads).
Analytics tools (Google Analytics, Power BI).
Graphic design or asset editing (Canva, Adobe Creative Cloud basics).
Understanding of SEO best practices.
Experience coordinating webinars or hybrid/virtual events.
Basic HTML/CSS familiarity (advantage, not essential).
Comfortable collaborating with cross-functional teams such as sales, product, and customer success.
Personal Attributes
We’re looking for someone who is:
Proactive and eager to learn.
Detail-oriented with strong organisational skills.
Have a creative, innovative, solutions-oriented and strategic approach
Excellent written and verbal communication skills
Have strong project management, and interpersonal skills
Able to work independently while contributing to a collaborative team culture.
Interest in understanding our products and commitment to high quality customer experience and delivering value to customers
This is not an exhaustive list of all duties and responsibilities. OMICRON reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.
If interested in becoming part of the OMICRON team, please click on the Seek link and start the application process or send your resume to jobs.australia@omicronenergy.com. We look forward to hearing from you.
Please note:
Shortlisted applicants will be asked to participate in a paid 'Taster Day'.
All applications will be treated in strict confidence.
Applicants must already have the right to work in Australia
OMICRON electronics Australia Pty Ltd
Human Resources