About the Role
We are looking for a proactive and creative Brand & Content Marketing Specialist to support the marketing activities of Dahua's Emerging Business portfolio across Australia and New Zealand.
This role is responsible for brand content creation, consumer marketing execution, website management, webinar coordination, media communications, and marketing campaign support.
Key Responsibilities
Media & Corporate Communications
Support media relations, PR activities and partnership announcements.
Coordinate corporate communications and customer success stories.
Identify opportunities to strengthen brand awareness and reputation.
Content & Brand Marketing
Create marketing content including website articles, case studies, press releases and campaign materials.
Ensure consistent brand messaging across all communication channels.
Localise regional marketing content for the ANZ market.
Consumer Marketing
Support marketing initiatives for consumer product portfolios.
Develop and execute consumer marketing campaigns across digital channels.
Plan and manage content strategies for platforms such as TikTok.
Coordinate content production with internal teams and external agencies.
Monitor campaign performance and optimise marketing activities based on insights.
Webinar & Campaign Support
Coordinate webinar planning, promotion and execution.
Support integrated marketing campaigns, product launches and promotional activities.
Prepare marketing assets and post-event communications.
Qualifications
Bachelor's degree in Marketing, Communications or a related field.
3 - 5 years of experience in marketing, content marketing or branding.
Excellent written and verbal communication skills.
Strong copywriting and content creation abilities.
Well-organised with strong project coordination skills.
Experience in B2B/B2C technology or electronics industries is preferred.