At Medcast we strive to be the best provider of lifelong learning for health professionals, known for our technical innovation, high quality delivery, evidence-based content and independence. We combine the best education with the latest technology.
We’re searching for a creative, motivated and highly organised Marketing Content Creator & Strategist to join our team. The role is accountable for developing and delivering the marketing content plan in alignment with our annual education program leveraging all of our marketing channels ranging from EDMs to newsletters and social channels. The ideal candidate has experience in creating well connected and cohesive customer and acquisition communications and a solid understanding of leveraging insights and data to set up automated customer marketing journeys through our CRM.
An ideal candidate will have a hunger to learn more about marketing analytics, have a genuine interest in understanding how to reach our audiences with relevant content at the right time and the ability to create and manage a busy schedule of campaigns across multiple business units and channels.
In this role you will work closely with the Marketing Manager, as well as the Commercial, Partnerships and Projects and Education teams to maximise customer engagement and deliver business growth.
Key responsibilities include:
- Developing and implementing marketing campaigns across various channels (digital, social, email, print)
- Assisting in harnessing data and developing a customer engagement strategy
- Owning the social media strategy for our general practitioners and nurses
- Assisting in preparing reports by gathering and analysing data from marketing activities, charting, and deriving insights helping to track performance and identify key opportunities
- Managing Medcast’s busy EDM schedule, building and sending EDMs which includes being confident with content creation, list management and adapting templates while ensuring high quality supporting imagery
- Supporting the marketing manager with event planning, sponsorships and promotional activities
- Collaborating with internal teams and external agencies
- Assisting in preparing reports by gathering and analysing data from marketing activities, helping to track performance and identify key insights
- Supporting day-to-day marketing operations by handling administrative tasks, coordinating schedules, managing marketing assets, and assisting with ad-hoc projects as assigned.
Skills and experience:
- Extensive CRM experience and keen interest to learn about emerging AI capabilities and communication automation
- Experience with email marketing, list management and supporting software tools
- At least 2 years experience in another Marketing or customer success role
- Excellent written communication skills
- Creative wizard in Canva or other design tools
- Ability to do extract and analyse data in excel and/or Power BI
- Attention to detail with excellent time management and prioritisation skills
- Ability to work under pressure, manage multiple projects and meet strict deadline
Bonus (but not essential):
- Bachelor’s degree (or equivalent) in marketing, communications, or related field
- Experience using Pardot, Salesforce, Pipedrive, or similar software
- Experience in Google Analytics, Google Ads, and/or Facebook / Meta for Business
- Knowledge of SEO, SEM and social media advertising
- Health or education industry experience
Ready to Apply?
To apply, please submit your resume and a cover letter outlining your relevant experience and suitability for this role.
Medcast is committed to diversity, inclusion, and workplace flexibility. We welcome applications from all members of our community and strive to provide equitable access to opportunities. If you require any adjustments during the recruitment process, let us know - we're here to support you.