Safetrac is Australia's leading compliance platform, helping organisations manage their compliance obligations through training, policies, attestations, surveys, audits, tasks, registers and reporting. Trusted by more than 700 organisations across Australia and New Zealand, we combine market-leading compliance content with powerful technology to help our clients build safer, more compliant workplaces.
Australian-owned and operated, Safetrac has been delivering compliance solutions for over 20 years and continues to grow through innovation, exceptional customer service, and the passion of our people. Our clients range from ASX-listed companies and government agencies to schools, healthcare providers, financial institutions and not-for-profit organisations.
We are a diverse, inclusive and high-performing team that values curiosity, accountability and continuous improvement. While our headquarters are in Melbourne, we work remotely across Australia and come together regularly to connect, collaborate, celebrate success and have fun.
The Role
We are looking for a Sales Development Lead to build and scale Safetrac's outbound go-to-market motion. You'll drive new pipeline generation across our compliance training, governance, risk and learning platform solutions, targeting mid-market and enterprise organisations across Australia and New Zealand.
Working closely with Sales and Marketing, you'll design campaign strategy, messaging and outbound programs while building the playbooks, tools and processes that enable the function to scale.
Key Accountabilities
Generate new demand: Achieve and exceed quarterly and annual pipeline generation targets across Safetrac's compliance, governance, risk and learning solutions.
Build the outbound engine: Design, implement and continuously improve Safetrac's outbound go-to-market strategy, playbook, tools and processes.
Execute outbound campaigns: Plan and deliver multi-channel outbound campaigns across email, phone, LinkedIn and events.
Develop inbound nurture: Build and optimise inbound lead nurturing and conversion programs alongside Sales and Marketing.
Support Account-Based Marketing: Execute targeted outreach into high-value enterprise accounts as part of broader ABM campaigns.
Multi-thread enterprise accounts: Build relationships with senior stakeholders across compliance, risk, HR, legal, governance and learning functions.
Product expertise: Develop deep knowledge of Safetrac's platform, products, integrations and competitive landscape to confidently engage prospects.
Manage the SDR sales cycle: Own the top-of-funnel process from prospecting through to SQL using a structured, data-driven approach.
Maintain CRM discipline: Keep CRM records, pipeline and forecasting accurate and up to date.
Collaborate cross-functionally: Partner with Marketing, Product, Customer Success and leadership to improve go-to-market execution and customer outcomes.
Represent Safetrac: Attend industry events, conferences and customer meetings to build brand awareness and generate opportunities.
Live our values: Contribute to a collaborative, accountable and high-performing team culture.
Competencies Required
Skilled at identifying high-value prospects and developing targeted outbound strategies.
Independent, structured and creative, with the ability to build and execute outbound programs.
Comfortable rapidly testing, iterating and optimising multi-channel campaigns.
Experience with enterprise Account-Based Marketing.
Experience building or scaling an outbound motion.
Excellent written and verbal communication skills.
Resilient, persistent and comfortable handling rejection.
Highly self-motivated with strong ownership and initiative.
Strong relationship-building, negotiation and active listening skills.
Proven track record of achieving sales targets.
Strong attention to detail and CRM hygiene.
Qualifications & Experience
Minimum Requirements
A minimum of 2 years SDR/BDR experience in a B2B environment.
Demonstrated experience both building and executing.
Familiarity with, or the ability to learn, technical fluency with SaaS products.
Beneficial
Bachelor's degree in marketing, communications or related field.
Familiarity with compliance training & compliance products, and the ability to consultative sell compliance products (including compliance software) to customers.
If this sounds like your perfect role and you’d like your application reviewed, please include a cover letter addressing the requirements of the role. Thank you.