At Advance Traders, we're redefining what wholesale looks like.
We're moving beyond traditional sales representation to a Dealer Success model—one focused on helping independent bicycle retailers grow stronger, more profitable businesses.
This isn't a role for someone who simply enjoys selling.
It's for someone who enjoys building relationships, solving commercial challenges and helping businesses succeed.
If you love cycling, understand retail, and thrive on creating long-term partnerships, we'd love to hear from you.
About Advance Traders
A part of the Pedal group our purpose is to enrich mind, body, earth, or soul with the freedom of riding.
Advance Traders is one of Australasia's leading bicycle distributors, representing premium brands across bikes, parts and accessories.
Our purpose is simple:
Helping Great Bike Shops Become Better Businesses.
Our Territory Managers are trusted commercial partners who work alongside retailers to improve sales, strengthen profitability and deliver long-term growth.
The Opportunity
As a Territory Manager, you'll manage an established territory of independent bicycle retailers.
Rather than simply taking orders, you'll become a trusted advisor, helping dealers improve every aspect of their business.
You'll work alongside retailers to:
- Develop annual business and range plans.
- Identify opportunities to grow sales and profitability.
- Improve inventory management and stock turn.
- Execute local marketing and retail activations.
- Deliver product training and category expertise.
- Build long-term strategic partnerships.
Success in this role is measured not only by revenue, but by the success of the dealers you support.
What You'll Be Doing
- Manage and grow an established territory.
- Conduct regular dealer business reviews.
- Build annual growth plans with key accounts.
- Support new product launches and seasonal planning.
- Provide commercial advice that improves dealer performance.
- Work closely with Product, Customer Success and Marketing teams.
- Represent some of the industry's leading brands with professionalism and passion.
You'll be successful if you:
- Build trusted relationships with your dealers.
- Help retailers grow profitable businesses.
- Consistently achieve revenue and GP targets.
- Deliver outstanding customer experiences.
- Become the first person dealers call for advice.
- Work collaboratively across the wider Advance Traders business.
About You
We're looking for someone who is:
- Commercially minded.
- Passionate about retail and customer success.
- A confident relationship builder.
- Curious and solutions focused.
- Organised and self-motivated.
- Comfortable analysing data and turning insights into action.
- An excellent communicator.
- Passionate about cycling or the outdoor industry.
Experience in bicycle wholesale is an advantage, but not essential.
We're equally interested in people who have built successful careers in retail, FMCG, sporting goods or other relationship-based sales environments.
Why Join Advance Traders?
You'll be joining a business that is investing in the future of independent bike retail.
We offer:
- The opportunity to help shape a new Dealer Success operating model.
- Industry-leading brands.
- A collaborative and supportive team.
- A role where your ideas are encouraged and your impact is visible.
- Competitive salary, incentive program and tools of trade including phone, laptop, car.
- Be recognised & rewarded for achievements: Top performing team members fly to an all-expenses-paid mega-conference “Global Gathering” in places like Japan, Canada, New Zealand or Bali!
- Grow Your Wealth: Own a piece of the pie! Annual free gift shares + opportunity to buy into our booming Employee Share Scheme. Our Employee Share Scheme which started at 99c per share, now worth $6 per share. Current and ex-employees own over 24% of our company, with this number growing every year.
- $1,000 Personal Development Fund.
- Earning to Give Program: We donate 1% of our wage bill to team-selected charities —over $3.2M gifted so far!
- Certified B Corp: We balance profit with purpose, doing good for people and the planet.
Ready to Help Shape the Future of Wholesale?
If you're excited by the idea of helping retailers succeed while representing some of the best brands in cycling, we'd love to hear from you.
Apply now and become part of the Advance Traders Dealer Success Team.